Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Published by: Little, Brown and Company on January 11, 2005.
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Malcolm Gladwell’s Blink is about snap judgements that occur within the first two seconds of cognition, without us even realizing it. Gladwell uses many case studies throughout the book to investigate how rapid cognition occurs in the “locked door of our unconscious.” The way he presents the case studies as a story made the flow between studies smooth and easy to read. By relating the case studies back to one another, he reminds the reader that the power of the unconscious is applicable in many different situations ranging from diagnosing the strength of a marriage to executing military strategies.